Introducing GEO Search: A Free Tool To Understand How AI Sees Your Brand

Search is changing. More people are no longer clicking through lists of links, they’re asking AI systems for answers.

Large language models are quickly becoming a key layer in how brands are discovered, described, and compared. Yet most organisations still lack a clear way to understand how they appear inside AI-generated responses. That’s why we built GEO Search.

GEO Search is a new free AI visibility audit tool designed to help brands understand how they show up across generative search and AI-powered answers. Instead of focusing only on traditional rankings, it analyses whether your brand is mentioned by AI systems, the context in which those mentions appear, and what this reveals about your positioning, products, and expertise. You can explore the tool at https://geosearch.co/

As generative search becomes more influential, there are three clear reasons why brands should start using tools like GEO Search now:

• AI is becoming a decision-making layer: Buyers increasingly trust AI-generated answers, making it critical to understand whether your brand is included and how it is framed.
• Traditional SEO doesn’t show AI perception: Rankings and traffic data don’t explain how language models interpret your brand, your category, or your differentiators.
• Early insight creates advantage: Understanding AI visibility early gives you the opportunity to refine messaging, content, and authority signals before generative search fully matures.

With GEO Search, you can run a free audit of your brand name to see how generative engines reference you today. The analysis goes beyond simple presence, highlighting recurring themes, positioning signals, and potential gaps in how AI systems understand your business. This gives marketing, PR, and leadership teams a practical foundation for adapting to an AI-first search landscape.

As AI becomes an increasingly influential gatekeeper, managing how your brand is represented by generative models is fast becoming as important as managing how you rank on Google. GEO Search offers a simple starting point for that shift.

If you want to understand - and improve - how AI talks about your brand, run your free AI visibility audit at https://geosearch.co/ and start shaping your presence in the generative age.