Latest insights, updates, and articles from the Agentcy team
Jensen Huang's GTC keynote declared inference as AI's new battleground — and that has huge implications for PR. When buyers ask AI for recommendations, the answers are shaped by your influence infrastructure: earned media, analyst commentary, and consistent narratives. Here's why comms leaders need to pay attention.
Your brand's next customer might never visit your website. Instead, they'll ask ChatGPT or Perplexity what the best solution is. Learn how to measure and improve your visibility in AI answer engines.
Our research reveals that the comprehensive pillar page strategy that dominated SEO breaks down when optimising for LLM visibility. A 500-word press release with one strong statistic will generate more AI citations than a 5,000-word guide.
AI answer engines like ChatGPT, Perplexity, and Gemini are reshaping search. This technical guide breaks down Generative Engine Optimisation (GEO) - the factors that determine whether AI models cite your content, and what SEO specialists need to do differently.
Generative AI is reshaping how influence works in B2B technology. Our research shows that 87 of the top 100 most-cited publications are trade or specialist outlets – proving that subject-matter authority outweighs domain authority in the age of AI answer engines.
Organic visibility is no longer just an SEO game. In 2026, brands will be discovered through AI answer engines, organic search, PR and earned media, and social media – and the winners will optimise for all four together.
AI answer engines are rapidly becoming a primary discovery channel, shaping software shortlists before prospects ever click a link. For CMOs and PR leaders, the new challenge is measuring AI visibility in a world of fewer clicks and more opaque decision journeys.
Generative AI is changing how brands are discovered and described. GEO Search helps you understand how AI systems mention and interpret your brand, giving you a clear view of your visibility in the age of generative search.