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Agent safety, data-centre pressure, platform fines, publisher bargaining and enterprise AI design shaped B2B tech this week.

Platform regulation, AI infrastructure spend, agent security, content rights and governance shaped B2B tech this week.

AI infrastructure, work agents, labour shifts, agent security, policy risk, publisher control and platform regulation shaped B2B tech this week.

AI agents, sovereignty risk, security flaws, infrastructure pressure, publisher access and platform regulation shaped B2B tech this week.

AI cost pressure, platform gatekeeping, incident reporting, agent security, infrastructure demand and AI discovery shaped B2B tech this week.

Anthropic export controls, Google search transparency, Accenture’s AI services shock, AI infrastructure demand, agent security and defence autonomy shaped B2B tech this week.

A researcher reportedly jailbroke Claude Fable 5 and leaked its 120,000-character system prompt. Its search_instructions section reveals exactly when the model trusts its own training and when it searches the web — and what that means for GEO.

Tom Fry•Jun 16, 2026

UK AI hardware support, Anthropic chip financing, OpenAI IPO plans, token-cost pressure, agent security and AI search fights shaped B2B tech this week.

$85 billion for Alphabet-backed AI infrastructure, White House model testing and AI bots overtaking human web traffic shaped B2B tech this week. The signal was proof: capacity, governance, ROI, discovery and security.

Buyers are increasingly asking machines to do the first pass of research. Comms leaders need to optimise for a world where their audience isn't just humans.

Tom Fry•Jun 1, 2026

$650 million for Groq, $60 billion in Dell AI server demand and CNN's lawsuit against Perplexity shaped B2B tech this week. The signal was control: compute, answer engines, agent security, liability and workforce trust.

$82bn at Nvidia, $2bn for quantum and a 23-out-of-25 Drupal warning shaped B2B tech this week. The signal was dependency risk: data layers, compute contracts, security debt, governance fights and the workforce reality behind enterprise AI.

NVIDIA's new ACIE category groups neoclouds with the enterprises buying from them. In the era of zero-click search the comms programme — earned media, influencers, social and AI visibility together — is how you get found and shortlisted.

Tom Fry•May 21, 2026

The web is starting to split into content designed for people and content designed for the AI agents increasingly acting on their behalf. The Economist's experiment with agent-readable content is the early signal of a structural shift in discovery. Here is what every comms leader should be doing now.

Claire Williamson•May 20, 2026

A $255.5 billion AI funding quarter, a $134 billion courtroom demand and 1,862 exposed MCP servers shaped B2B tech this week. The market did not run out of AI demand. It ran into the harder question of control.

85% of B2B marketers now use influencers and spend is up 171% year-on-year — yet only 10% have an established programme. Inside the new Resonance + Agentcy report, plus a two-minute video summary.

$725 billion in Big Tech AI spending, a £3 billion UK Google ads claim and 300,000 exposed Ollama servers shaped the week. B2B tech is still buying AI, but the market is getting sharper about cost, control, liability and who owns the risk.

Agentcy now adapts to the way you work. Reorder, resize, and bind your workspace to the clients and information you care about — and Agentcy remembers.

Tom Fry•May 8, 2026

$110 billion of cloud capex, 20 million paid Copilot seats, and one AI agent deleting a production database in nine seconds shaped the week. B2B tech wants AI, but it wants accountable spend, safer agents, and clearer visibility with it.

$20 billion for a Cohere and Aleph Alpha tie-up, fresh nerves after IBM and ServiceNow earnings, and a $72 million Cloudsmith round told the story of the week. B2B tech wants AI, but it wants proof, control, and cleaner accountability with it.

£500 million from Whitehall, a 58% jump in TSMC profit and a backlog shock at NIST turned the week into a fight over infrastructure, control and which AI vendors buyers can still trust.

A comparative guide to the leading AI visibility platforms - Agentcy, Profound, Peec, Athena, Otterly, Brandlight, Scrunch, Daydream and HubSpot AEO - with comparison tables, pricing, and a decision framework for marketing teams.

Tom Fry•Apr 20, 2026

It is not enough to know AI is talking about you. The bigger question is whether what it is saying is true. Agentcy now grades every AI mention of your brand against a deep knowledge base - and surfaces what was wrong, missing, or risky.

Tom Fry•Apr 17, 2026

Our survey of 104 B2B marketing leaders reveals a striking paradox: 69% say AI visibility is a blind spot, yet the majority expect AI to influence over a third of their pipeline within three years. Here are the headline findings — and what they mean for marketing and PR leaders.

Tom Fry•Apr 9, 2026

Jensen Huang's GTC keynote declared inference as AI's new battleground — and that has huge implications for PR. When buyers ask AI for recommendations, the answers are shaped by your influence infrastructure: earned media, analyst commentary, and consistent narratives. Here's why comms leaders need to pay attention.

Tom Fry•Mar 18, 2026

Your brand's next customer might never visit your website. Instead, they'll ask ChatGPT or Perplexity what the best solution is. Learn how to measure and improve your visibility in AI answer engines.

Tom Fry•Feb 4, 2026

Our research reveals that the comprehensive pillar page strategy that dominated SEO breaks down when optimising for LLM visibility. A 500-word press release with one strong statistic will generate more AI citations than a 5,000-word guide.

Tom Fry•Feb 3, 2026

AI answer engines like ChatGPT, Perplexity, and Gemini are reshaping search. This technical guide breaks down Generative Engine Optimisation (GEO) - the factors that determine whether AI models cite your content, and what SEO specialists need to do differently.

Tom Fry•Jan 30, 2026

Generative AI is reshaping how influence works in B2B technology. Our research shows that 87 of the top 100 most-cited publications are trade or specialist outlets – proving that subject-matter authority outweighs domain authority in the age of AI answer engines.

Tom Fry•Jan 29, 2026

Organic visibility is no longer just an SEO game. In 2026, brands will be discovered through AI answer engines, organic search, PR and earned media, and social media – and the winners will optimise for all four together.

Tom Fry•Jan 5, 2026

AI answer engines are rapidly becoming a primary discovery channel, shaping software shortlists before prospects ever click a link. For CMOs and PR leaders, the new challenge is measuring AI visibility in a world of fewer clicks and more opaque decision journeys.

Tom Fry•Jan 2, 2026

Generative AI is changing how brands are discovered and described. GEO Search helps you understand how AI systems mention and interpret your brand, giving you a clear view of your visibility in the age of generative search.

Tom Fry•Dec 3, 2025