Why PR Teams Need
A PROps Platform
The world has changed. Buyers research with AI, trust peer communities over ads, and expect brands to show up in the places they already look. PR operations haven't kept up.
Press lists & mass mail-outs
Duplication of effort
Vanity metrics & no ROI
Zero visibility into AI answers
AI visibility tracking
Know how you show up in ChatGPT, Perplexity & more
Measurable ROI
Link visibility to pipeline impact
4× productivity
Days of work become hours
End-to-end platform
Media, social, AI — all in one place
The Buyer Journey Has Changed
Today's B2B buyers trust what they find — not what you tell them.
Research
AI answers & peer communities
Discover
Trusted media & analysts
Evaluate
Brand credibility signals
Decide
Trust before intent
40-60% of your market isn't buying right now — but they're researching.
If your brand isn't in the conversation, you're invisible when they are ready.
Why Traditional PR Fails Modern B2B
2025 Reality
- Buyers self-educate with Gen AI answers & peer communities months before form-fill
- Finance teams want hard ROI on brand spend
- Content is commoditised; credibility is scarce
- Marketing ops is platformed; comms is still manual
Old PR Model
- Press lists & mass mail-outs
- Bloated costs, billable hours, vanity metrics, slow output
- Spray-and-pray thought-leadership
- Disconnected data, zero visibility
Meanwhile: Gen AI search and ChatGPT answers are reshaping how buyers discover vendors.
If your brand isn't cited in trusted sources, you're invisible.
The New Era of PR
Trust Before Intent
40-60% of your market isn't buying right now, but they're reading, absorbing, researching. Your brand needs to rank in AI answers, analyst reports, and the publications decision-makers trust.
Proof, Not Puff
Brand budgets survive when they move the funnel. Measurement is non-negotiable. Every story, every placement, every mention needs to connect to pipeline impact.
Scale Without Headcount
Marketing teams are lean. Anything that doesn't automate hours is a nice-to-have. Turn days of work into hours, without sacrificing quality or relationships.
Credibility Is the New SEO
- Gen AI answers draw from reputable media, analyst, and community signals
- Buyers trust brands they've already "heard of" long before they hit your website
- PR isn't optional; it's the multiplier that lifts every demand channel
Why Agentcy Is Different
Built by PR veterans + ex-high-frequency-trading engineers
Governance-first AI (secure, role-based, audit-ready)
Priced per outcome, not hours — retainers are slashed
Ready for Gen AI discoverability — ensures your brand is cited
End-to-end platform — not another content widget
Hybrid model — platform pricing + senior PR brains when needed