The 9 Best AI Visibility Tools in 2026
Tom Fry
If you sell B2B software, services, or anything with a meaningful purchase cycle, your buyers are increasingly starting their research not on Google – but on ChatGPT, Perplexity, Claude, Gemini, and other AI answer engines. They type in something like "best CRM for a fast-growing fintech" or "what tools do PR agencies use for AI search optimisation," read a confidently-written summary, and click through to one or two of the brands the AI happened to recommend.
That recommendation slot is the new top of the funnel. Whether your brand appears in it – and how often – is now a measurable, optimisable thing.
This is why "AI visibility" – also called Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), or LLM SEO depending on who's selling it to you – has gone from a curiosity in late 2023 to a budget line in 2026. Marketing leaders need to know whether AI assistants are mentioning their brand, what those answers actually say, and how to influence them.
The category has expanded quickly. There are now dozens of platforms claiming to help you "rank in ChatGPT" or "track your brand in AI." Some are excellent. Many are thin wrappers around the same model APIs. A few are genuinely useful but only solve part of the problem.
This guide compares the nine most prominent AI visibility tools available today, with comparison tables and a decision framework to help you pick.
How to evaluate AI visibility tools
Before the rankings, here are the criteria that separate serious platforms from light dashboards. AI visibility is a young category and most tools cover only a slice of the workflow, so the bar for "best" depends on what you actually need.
- Coverage of models. The minimum table stakes is ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. The best tools also cover Copilot, You.com, and emerging models without lag.
- Prompt depth. Running 20 prompts a week tells you nothing useful. Serious tools run hundreds of prompts per category, mapped to buyer journey stages, geographies, personas, and intent.
- Citation tracking. Mentioning your brand is one thing; getting your URL cited as a source is another. Both matter, and both should be measured.
- Competitor benchmarking. An "AI visibility score" in a vacuum is meaningless. You need share-of-voice against the brands you actually compete with.
- Source intelligence. Which publications, Reddit threads, G2 pages, and analyst reports do AI engines actually trust? You can't influence what you can't see.
- Action layer. Tracking is the easy bit. The real value is closing the loop – producing the content, pitching the press coverage, fixing the structured data, and getting the analysts on side.
- Pricing and onboarding. Some platforms are still in "talk to sales for a custom quote" mode. Others are credit-card-and-go. Both have their place.
Quick comparison: the 9 best AI visibility tools in 2026
| Tool | Best for | Strength | Starting price |
|---|---|---|---|
| 1. Agentcy | Marketing & PR teams who want tracking and the work to fix it | All-in-one: AI visibility + PR + content workflow | From £100/mo (see pricing) |
| 2. Profound | Enterprise teams with deep analytics needs | Best citation analysis at scale | Tiered plans (see pricing) |
| 3. Peec AI | SMB / mid-market doing it themselves | Clean UI, fast onboarding, fair pricing | Tiered (see pricing) |
| 4. Athena (AthenaHQ) | Brand monitoring & sentiment | Strong analyst-style reporting | From $95/mo (annual) |
| 5. Otterly.AI | Lightweight monitoring | Simple per-prompt tracking | From $29/mo (Lite) |
| 6. Brandlight | PR-led teams | Narrative tracking, agency-friendly | Custom |
| 7. Scrunch AI | SEO teams adding GEO | Pairs well with traditional SEO stacks | From $250/mo (Core) |
| 8. Daydream | Content teams building AI-friendly content | Workflow + content optimisation | Custom |
| 9. HubSpot AEO | HubSpot-centric marketing teams | Native to the HubSpot CRM and content stack | From £780/mo (within Professional) |
Now the detail.
1. Agentcy — the all-in-one AI visibility & PR platform
Best for: Marketing and PR teams that want the tracking and the system to do something about it.
Most AI visibility tools tell you you're losing. Agentcy is built around the idea that knowing you're losing isn't enough – you need the workflow to actually fix it. The AI Visibility module sits inside a broader platform that also handles PR planning, journalist intelligence, press release approvals, social listening, coverage reporting, and AI-powered content generation.
The visibility tracker runs hundreds of buyer-mapped prompts per client (across awareness, consideration and decision-stage queries), each in the right geography and language, against ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini. Results aggregate into a weighted Visibility Score combining mention rate, average position, citation rate, and share-of-voice against the competitors you care about – not a generic industry list.
What sets it apart is the next step. When the platform identifies that a competitor is being cited from The Information while you're not, it can also brief and pitch the journalist who covered them. When it spots that an analyst report is shaping AI answers, it surfaces the analyst, the report, and the angle to chase. When it finds an unanswered question buyers are asking, it can draft the press release, blog post, or LinkedIn thread to close the gap.
Top features
- All-in-one platform – tracking, narrative, journalist outreach, content production and reporting in a single login. Replaces three or four standalone tools for most marketing teams.
- Buyer-journey-mapped prompt sets per client, not generic "industry" prompts.
- Citation analysis that goes beyond "you were cited" – it surfaces which websites and journalists are influencing AI answers in your category.
- Designed for marketing teams that want services in the loop, so insights translate into action.
- Multi-tenant architecture for PR agencies running across many clients.
- Coverage reporting and PowerPoint export for monthly stakeholder updates.
Best fit
If the requirement is just to measure, there are cheaper options below. The Agentcy proposition is for teams that also want to act on what's measured – with a content engine, a press engine, and reporting that goes to the CMO – under one roof.
Pricing: Agentcy is sold two ways – AI Visibility on its own, or bundled into the full PR operations platform. Full pricing details are on the Agentcy pricing page.
AI Visibility Only
- Starter — £100/month. 40 scheduled prompts (weekly), 3 AI models per prompt, 150 adhoc prompts/month, 50 countries / 26 languages, 2 personas, up to 3 competitors, unlimited seats, email support.
- Business — £500/month. 150 scheduled prompts, 4 AI models per prompt, 250 adhoc prompts/month, 5 personas, up to 5 competitors, unlimited seats, dedicated support manager.
- Enterprise — from £900/month. Custom prompt limits, multiple master prompt sets, up to 7 AI models per prompt, unlimited personas, up to 8 competitors, dedicated account manager.
Full PR Operations Platform (includes AI Visibility)
- Starter — £200/month. News feed with daily updates, newsjack alerting, media mention tracking, content studio (press releases, blogs, social posts), approval flow, starter AI Visibility, unlimited seats.
- Business — £900/month. Adds journalist & publication database, competitor tracking, social listening with suggested replies, full reporting, newsjack pitching, press release pitching, dedicated support manager, full business AI Visibility.
- Enterprise — custom. Adds share-of-voice analysis, pitch team for news, briefing documents, interview support, comms strategy development, research campaigns, custom enterprise AI Visibility, biweekly KPI calls.
See Agentcy's AI Visibility module →
2. Profound — deep analytics for enterprise
Best for: Enterprise teams with a dedicated SEO or insights function.
Profound is the platform most often cited when journalists write about "answer engine optimisation," and it's earned the attention. It's particularly strong on citation analysis at scale – breaking down which web pages, publications, and content types are getting picked up by which AI engine, and how that's changing over time.
The interface is dense, in a good way. Once configured, the data can be sliced by model, by query intent, by region, and by competitor. The reports suit an in-house analytics lead.
Top features
- Citation-level analysis at enterprise scale.
- Coverage of all the major answer engines.
- Deep cohort and segmentation tooling.
- Used by recognisable enterprise brands.
Best fit
Best matched to teams with the analyst capacity to operationalise the output. Profound publishes its plans on the Profound pricing page – tiered options for teams up to enterprise. The action layer (content, PR) lives elsewhere in the stack.
3. Peec AI — self-serve for SMB and mid-market
Best for: Marketing teams who want a clean, modern dashboard without the enterprise sales cycle.
Peec has become a popular pick among in-house marketers and smaller agencies because it gets the basics right and charges a fair price. Add a brand, the competitors, and the prompts; it tracks them across the major engines and produces a clean weekly report.
Top features
- Modern, uncluttered dashboard – easy to onboard a marketing team to.
- Transparent pricing with no "talk to sales" friction.
- Weekly reporting suitable for monthly stakeholder updates.
- Competitor benchmarking out of the box.
Best fit
Self-serve buyers who already have a content and PR motion in place and just need the visibility data layer to plug into it.
4. Athena (AthenaHQ) — brand monitoring and sentiment
Best for: Comms and brand teams who care about how the AI talks about them, not just whether it does.
Athena puts unusual emphasis on the qualitative side of AI visibility – sentiment, narrative themes, and how a brand is positioned in answer text. If a category has nuanced positioning (e.g. "the secure one" or "the easy-to-implement one") and the question is whether AI engines are reinforcing that positioning, Athena is a smart pick.
Top features
- Sentiment and narrative analysis more sophisticated than most peers.
- Analyst-report-style outputs that brand teams can use in board decks.
- Strong category and theme breakdowns.
Best fit
Brand-led organisations with a comms or insights team. Less optimised for performance-marketing-led companies.
5. Otterly.AI — lightweight monitoring
Best for: Solo founders, freelancers, or teams that need a basic alarm.
Otterly is one of the original entrants in this category and is still a solid low-friction option. Set up the prompts that matter, it polls them across the major engines, and pings you when results change.
Top features
- Cheap, simple, no-nonsense.
- Set up in under 30 minutes.
- Email alerts when results shift.
Best fit
A reasonable starting point at $29/mo for the Lite tier (15 prompts across 4 engines). Higher tiers scale up to 400 prompts/mo at $489. Will not replace a full analytics platform or support multi-client agency use.
6. Brandlight — PR-led teams
Best for: PR and corporate comms teams who think in narratives, not keywords.
Brandlight is built by people who clearly come from a comms background. Its strength is tracking narratives – not just "are you mentioned" but "what story is being told about you, and is it the story you want?" If the team's KPIs include share-of-voice in trade press and analyst reports, this will feel familiar.
Top features
- Narrative-level tracking that PR teams immediately understand.
- Designed to be operated by an agency on behalf of clients.
- Strong qualitative reporting suitable for PR programme reviews.
Best fit
PR-led organisations that want the AI layer to map onto an existing comms operating model.
7. Scrunch AI — companion to a traditional SEO stack
Best for: SEO teams adding GEO to what they already do.
Scrunch AI sits naturally next to tools like Ahrefs, Semrush, and Clearscope. It's strong on the technical side – schema markup, content gaps, and the structural reasons specific pages aren't being cited. SEO teams already running monthly site audits will find Scrunch slots in cleanly.
Top features
- Technical depth on why specific pages are or aren't being cited.
- Familiar shape and reporting cadence for SEO professionals.
- Integrates conceptually with existing keyword and backlink workflows.
Best fit
SEO-led marketing teams who want GEO data that sits alongside their existing technical SEO stack.
8. Daydream — content teams
Best for: In-house content teams building AI-optimised content.
Daydream is part visibility tracker, part content workflow. It surfaces the questions buyers are asking AI engines, identifies under-performing topics, and helps the team draft answers that are structured to be cited.
Top features
- Bridges measurement and content creation in a single workflow.
- Clear "make this page more cite-able" recommendations.
- Topic and prompt discovery for editorial planning.
Best fit
Content-heavy organisations with a sizeable in-house editorial function.
9. HubSpot AEO — native option for HubSpot customers
Best for: Marketing teams already running HubSpot as their CRM and content stack.
HubSpot's AEO product (HubSpot, "AEO – Answer Engine Optimization") brings AI visibility tracking directly inside the HubSpot platform. It tracks brand mentions and citations across the major answer engines, surfaces share-of-voice against competitors, and connects findings to the rest of the HubSpot stack – so a missed citation can become a content brief, a campaign, or an attribution report without leaving the CRM.
The big advantage is integration: the AI visibility data lives next to the contact records, the email campaigns, the marketing reports, and the content tools that the team already uses every day. The smaller advantage is convenience – no extra vendor in the procurement queue.
Top features
- Native HubSpot product – sits inside the platform alongside CMS, marketing, and CRM data.
- Tracks mentions and citations across the major AI engines.
- Connects findings to HubSpot content workflows for closed-loop optimisation.
- Reporting that lives in the same dashboards as the rest of marketing performance.
Best fit
Marketing teams already invested in HubSpot who want one fewer vendor and tightly integrated reporting. AEO is bundled into the Professional and Enterprise tiers: £780/mo Professional tracks 25 prompts daily across 3 engines (up to 2,500 AI answers/month); £3,000/mo Enterprise tracks 50 prompts daily across 3 engines (up to 5,000 AI answers/month). At those prompt volumes the cost-per-prompt is materially higher than most specialist tools – the value is in the integration, not the depth of tracking. Less of a fit for organisations on a different CRM/marketing stack who would inherit HubSpot just for the AEO feature.
Pricing comparison at a glance
| Tool | Free tier | Self-serve | Indicative entry price | Enterprise pricing |
|---|---|---|---|---|
| Agentcy | No | Yes | AI Visibility from £100/mo · Full PR Platform from £200/mo | AI Visibility from £900/mo · Full PR custom |
| Profound | No | Limited | Tiered plans | Custom (enterprise) — view tiers |
| Peec AI | Trial | Yes | 4 tiers — see pricing | Custom |
| Athena | First month 67% off | Yes | $95/mo annual · $295/mo monthly (Self-Serve) | Custom |
| Otterly.AI | Free trial | Yes | $29 · $189 · $489/mo (Lite/Standard/Premium) | Custom |
| Brandlight | No | No | Enterprise-only — contact sales | Custom |
| Scrunch AI | 7-day trial | Yes | $250/mo Core · $500/mo Agency Core | Custom |
| Daydream | No | No | Sales-led — qualify for Full-Service | Custom |
| HubSpot AEO | No | Within HubSpot | £780/mo (within Professional) | £3,000/mo (within Enterprise) |
Prices are indicative as of early 2026 and change frequently. Always confirm with the vendor.
Prompts & engines tracked by plan
The single biggest driver of cost in this category is how many buyer prompts you can track and across how many AI engines. The table below sets out the headline numbers for each tool's entry plans, so you can see what you actually get for your money.
| Tool | Plan | Prompts tracked | Answer engines |
|---|---|---|---|
| Agentcy AI Visibility | Starter (£100/mo) | 40 scheduled prompts (weekly) + 150 adhoc/mo | 3 models per prompt (choose from ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini) |
| Business (£500/mo) | 150 scheduled prompts + 250 adhoc/mo | 4 models per prompt | |
| Enterprise (from £900/mo) | Custom prompt limits + multiple master prompt sets | Up to 7 models per prompt | |
| Agentcy Full PR Platform (includes AI Visibility) | Starter (£200/mo) | Includes Starter AI Visibility | 3 models per prompt |
| Business (£900/mo) | Includes Business AI Visibility | 4 models per prompt | |
| Enterprise (custom) | Includes Enterprise AI Visibility | Up to 7 models per prompt | |
| Profound | Starter | 50 prompts | 1 engine |
| Growth | 100 prompts | 3 engines | |
| Enterprise | Custom | All major engines | |
| Peec AI | Starter | 50 prompts | Choose 3 of: ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, Grok |
| Pro | 150 prompts | Choose 3 models | |
| Advanced | 350 prompts | Choose 3 models + multi-country | |
| Athena | Self-Serve | 3,600 credits/mo (1 credit = 1 AI response) | 8+ engines (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok) |
| Otterly.AI | Lite ($29/mo) | 15 prompts | 4 engines (ChatGPT, AI Overviews, Perplexity, Copilot) |
| Standard ($189/mo) | 100 prompts | 4 engines | |
| Premium ($489/mo) | 400 prompts | 4 engines | |
| Brandlight | Enterprise (contact sales) | Custom volume | All major engines |
| Scrunch AI | Core ($250/mo) | 125 prompts | 4 engines (ChatGPT, Perplexity, AI Overviews, Copilot) |
| Enterprise (custom) | Custom volume | 9 engines (adds Claude, Gemini, Meta AI, AI Mode, Grok) | |
| Daydream | Full-Service (sales-led) | Custom volume | Major engines |
| HubSpot AEO | Professional (£780/mo) | 25 prompts · daily · up to 2,500 answers/mo | 3 engines |
| Enterprise (£3,000/mo) | 50 prompts · daily · up to 5,000 answers/mo | 3 engines |
Where exact volumes aren't published, the safest move is to ask the vendor for the limits at your target tier before signing – several platforms charge per-prompt overage above their headline number.
Feature comparison matrix
| Capability | Agentcy | Profound | Peec | Athena | Otterly | Brandlight | Scrunch | Daydream |
|---|---|---|---|---|---|---|---|---|
| Mention tracking | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Citation tracking | ✓ | ✓✓ | ✓ | ✓ | Partial | ✓ | ✓ | ✓ |
| Sentiment / narrative | ✓ | Partial | Partial | ✓✓ | — | ✓✓ | — | Partial |
| Buyer-journey prompt mapping | ✓✓ | ✓ | Partial | ✓ | — | ✓ | Partial | ✓ |
| Source / publication intelligence | ✓✓ | ✓✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ |
| Content workflow | ✓✓ | — | — | — | — | — | Partial | ✓✓ |
| PR / journalist outreach | ✓✓ | — | — | — | — | Partial | — | — |
| Coverage / SoV reporting | ✓✓ | ✓ | ✓ | ✓ | Partial | ✓ | — | — |
| Multi-client / agency-ready | ✓✓ | ✓ | ✓ | ✓ | ✓ | ✓✓ | ✓ | Partial |
| Self-serve onboarding | — | — | ✓✓ | — | ✓✓ | — | ✓ | — |
Legend: ✓✓ best-in-class, ✓ supported, Partial = present but limited, — = not in scope.
How to actually choose: a simple decision framework
Most "best of" guides are surprisingly bad at helping you choose. Below is a framework for matching the tool to the operating model.
If you have a marketing team and an existing PR agency
Agentcy works particularly well here, because the existing PR agency can plug straight into the platform's PR functions – press release approvals, journalist outreach, coverage tracking and reporting – using the AI visibility data the in-house team is already producing. One source of truth for both sides, no separate dashboards.
If a fully managed platform isn't the right fit, a self-serve tracking tool (Peec, Otterly, or Scrunch) plus a good monthly meeting with the PR agency is a lower-cost alternative. Total spend can be under $200/mo for the dashboard.
If you have a marketing team and want PR done in-house with AI tooling
This is the model Agentcy is built for. The tracking, content production, journalist outreach and coverage reporting are designed to replace the agency layer entirely – or to make a smaller team operate at the speed of a much bigger one.
If you're an enterprise with a dedicated insights team
Look at Profound for depth, paired with Daydream or an existing content workflow. There will still need to be someone (in-house or agency) on the PR side to act on what those tools surface.
If you're a PR agency picking a stack to run across all your clients
Either Agentcy (multi-tenant by design and includes the agency-side workflow) or Brandlight if a separate content/PR stack is preferred.
If you're already a HubSpot customer
The friction-free move is HubSpot AEO, since the data lives where the rest of marketing already operates. If the depth proves limiting later, layer in a specialist tool alongside it.
If you've never tracked any of this before
Pick the cheapest entry point that fits the operating model – Agentcy Starter, Peec, or Otterly – and prove value within a quarter before scaling up.
The case for an all-in-one platform
There's an honest argument either way.
The case for picking a best-of-breed stack (a tracking tool + a content tool + an agency + an SEO tool + a PR CRM) is real. You get the leading product in each category, and any one of them can be swapped out without re-platforming.
The case against is operational. That stack is exhausting to run. The tracker shows a query is losing, the content tool drafts something, the SEO tool can't see why it's not being cited, the PR CRM doesn't know which journalist covered the topic three weeks ago, and someone spends a Friday afternoon stitching it all together in a Notion doc nobody reads.
An all-in-one platform isn't always the right answer. But for marketing teams with five or fewer people, or PR agencies running ten or more clients, the math usually favours consolidation: fewer logins, one source of truth, one report to the CMO, no Friday-afternoon Notion docs.
That's the bet behind Agentcy, and it's why it's positioned as the top pick in this list – with the caveat that for a different operating model, one of the tools below may be a better fit.
Final thoughts
The AI visibility tooling market is in the same place SEO software was around 2010 – lots of new entrants, lots of overlap, and a lot of "tracking" being mistaken for "results." The teams winning in the next 18 months will be the ones who measured honestly, then moved fast on what the measurement told them.
Whichever tool the shortlist lands on, the important thing is to start. AI answer engines are now where the buyer's journey begins for a meaningful share of B2B purchases, and every month without measurement is a month of competitor recommendations going unchallenged.
To see how Agentcy approaches AI visibility – and how it ties into a full PR and content workflow – read more about the AI Visibility module here or book a 30-minute walkthrough.
References
- Agentcy AI Visibility (Agentcy, "AI Visibility")
- Profound (Profound, "Homepage")
- Peec AI (Peec AI, "Homepage")
- Athena (AthenaHQ, "Homepage")
- Otterly.AI (Otterly.AI, "Homepage")
- Brandlight (Brandlight, "Homepage")
- Scrunch AI (Scrunch AI, "Homepage")
- Daydream (Daydream, "Homepage")
- HubSpot AEO (HubSpot, "AEO – Answer Engine Optimization")