An always-on account manager for PR
AgentcyAI understands your brand, your strategy, and what's happening in the news right now — and it acts on it. Not when asked. Before you ask.
It spots the opportunity, plans the campaign, drafts the work in your voice, and brings it to you for sign-off. Nothing reaches the outside world without your approval.
Strategy
Memory
Tools
Goals
Awareness
Initiative
From responding to anticipating
Most PR tools tell you what happened. AgentcyAI tells you what to do next — and starts doing it. It reads the morning news, checks your strategy, and surfaces actions aligned to your goals before you've opened your laptop.
Breaking news matches your positioning
Drafts a reactive comment, matches it to journalists covering the story, and recommends sending within the hour
Your quarterly coverage target is behind pace
Identifies three pitch angles from recent news, builds targeted press lists, and drafts personalised outreach for each
A competitor gains AI visibility share
Analyses what content is driving their citations, recommends counter-content, and drafts optimised articles
Social engagement drops below benchmark
Analyses what changed, identifies top-performing formats, and drafts a recovery content plan for the week
It reads your strategy before it writes a word
Every client gets an AgentcyAI that knows the brand — its positioning, its goals, its competitors, and the standard it should hold itself to. That knowledge shapes every recommendation and every piece of content it creates.
It checks the goals before recommending actions. It remembers past feedback and adapts. It learns the nuances of your brand voice, your journalists' quirks, and your evolving strategy — so it gets sharper over time.
Your strategy
Messaging pillars, brand positioning, tone of voice
Your goals
Quarterly targets, KPIs, priority metrics
What it has learned
Your feedback, your preferences, what worked
Your audience
Posting cadence, best-performing formats, audience insights
# How it thinks
A senior PR account manager who runs hot on competition. It tracks rival brands like a fantasy league. When a competitor lands a placement, it doesn't shrug — it works out how to land a better one. It keeps score, and it plays to win.
This isn't ego. It's craft. The best PR people are the ones who hate losing more than they love winning.
## The standard
Every client should feel like they've got an unfair advantage. Like their PR team sees things others miss, moves faster, and wins more than their fair share. The client thinks it's part of their team. The journalist thinks it's one of the sharp ones. The competition doesn't know why they keep getting beaten to the story.
That's the bar. Clear it.
The whole platform, at its fingertips
AgentcyAI works with the same tools your team uses — the media database, the newsfeeds, the pitch pipeline, the reporting. It chains them together to complete real work, not just describe it.
News intelligence
Monitors breaking stories, identifies newsjacking opportunities, and drafts reactive comments
Content creation
Press releases, social posts, pitches, and briefing documents in your brand voice
Media database
Searches journalists by beat, geography, company size, and story format
AI visibility
Tracks brand presence in ChatGPT, Perplexity, and Gemini
Social planning
Analyses performance, drafts posts, and plans content calendars
Coverage reporting
Generates client reports and tracks share of voice automatically
Proactive pitching
Identifies journalists, personalises outreach, and manages campaigns
Journalist CRM
Full profiles, writing style analysis, targeting data, and relationship history
Your head in the strategy. Never in the weeds.
Agentcy Campaigns runs your PR campaigns end to end — research, channels, assets, outreach, measurement — so you can stay focused on what only you can do: the overarching strategy and the direction of the campaign.
You steer at the moments that matter. It manages everything in between — and nothing reaches the outside world without your sign-off.
- The objective, the big idea and every penny of spend stay yours
- Brainstorming, research, media lists, drafting and chasing are handled
- The handful of decisions that change the campaign come to you
Weighing eight angles against the brief — the data gap story is the strongest…
Strategy saved. Drafting the survey: 14 questions, branching by seniority.
Checked the recruitable audience — 1,400 matching decision-makers.
“The AI Memory Problem” — full proposal: audiences, messaging, headlines, measurement and risks. Your call.
One brief in. A whole campaign out.
Every campaign moves through a managed lifecycle — and every campaign type runs its own version of it. A crisis works in minutes and skips the brainstorm. An announcement works back from launch day. A flagship report takes the full journey.
Define
Pick the campaign type, set the objective, goals and KPIs. Five minutes of intake — then it takes the brief and runs.
Ideate
It brainstorms like a creative team — wide, grounded in real insight — then commits to one big idea and puts a full proposal in front of you to sign off.
Research
Designs the evidence base. For data campaigns it builds the survey, recruits a quota-matched panel, watches fieldwork and writes up the findings.
Channels
Maps every message to the channel and audience it serves — earned, owned, social, AI answer engines — and sequences the rollout.
Execute
Drafts the press release, the pitches, the social. Every single outbound move is gated for your approval — then queued and sent through the platform.
Monitor
Watches coverage, social and KPIs. Spots newsjack moments and flags when the plan needs to flex — with a recommendation, not just an alert.
Report
Closes the loop with a full AMEC report — outputs, out-takes, outcomes — and banks the learnings so the next campaign starts smarter.
Autonomy, with a signature line
Real autonomy isn't an AI that does whatever it likes. It's an AI that knows exactly which decisions are yours. Internal work — thinking, planning, drafting, organising — runs on its own. Anything outbound, anything irreversible, anything that costs money stops at a gate with your name on it.
While a decision waits, the campaign waits — it never re-asks, never nags, never goes round you. And your comments aren't feedback into the void: approve with a note and it folds the note into the work; reject with a reason and it comes back with a better answer.
- Every external action gated — nothing is ever sent on your behalf without sign-off
- Comment on any decision and the comment becomes an instruction
- A reminder if a decision waits too long — campaigns never silently stall
- A full audit trail of every decision, who made it, and what happened next
Sign off the big idea
One comprehensive proposal: the thesis, the audiences, the messaging, the headlines it could earn, the risks. Approve it, or comment and it re-works.
Approve the survey cost — £600
Research never spends a penny without you. Review the questionnaire, the audience and the exact cost before anything goes into the field.
Approve the pitch to The Times
Every pitch, every release, every post — drafted, personalised and waiting for your yes. Approved pitches queue and send through the platform.
Every campaign PR is asked to run. End to end.
The funding round that lands next month. The flagship report that defines your category. The CEO who should be on more stages. The 2am incident. Agentcy Campaigns runs them all — from the brief to the final report — each with its own playbook, tempo and lifecycle.
Announcements & milestones
Product & funding launches · partnerships · milestones
Clock-driven launches that work back from the date: narrative, embargoes, tiered media, day-of social.
Research & data
State of the market · industry benchmarks · cost of inaction
Hero data stories built on commissioned research — designed backwards from the headline you want to own.
Thought leadership
POV campaigns · executive profiles · category creation
An opinion drumbeat that builds voices the market listens to — pillars, bylines, stages and AI-engine visibility.
Demand & events
Webinars · conferences · flagship lead-gen reports
Immovable dates and registration curves — promotion gets more effort than production, follow-up fires while it's warm.
Proof & influence
Customer-proof engines · analyst relations · awards
Systematic credibility: customers on the record, analysts briefed on their cycle, awards entered to be won.
Crisis & issues
Active response · preparedness · reputation repair
A different machine entirely: minutes-not-days tempo, facts before angles, a holding statement first, everything gated.
Content that sounds like you wrote it
Generic AI content is easy to spot and easy to ignore. Everything AgentcyAI writes — press releases, bylines, pitches, social posts — is anchored to your knowledge base and written in your brand voice.
Best practice for every PR format is built in, from press release structure and quote placement to byline hooks and social engagement patterns. It writes like a seasoned PR professional, because the people who built it are.
AI-generated draft
Press release
Built on a detailed knowledge base
When you're onboarded onto Agentcy, it reads every page of your website and every marketing document you upload, building a detailed comms knowledge base all about your brand.
Agentcy builds a picture of:
A complete strategy guide that every piece of generated content refers to.
Mission statement
Your core purpose and vision
Products & solutions
Full suite of offerings
USPs & differentiators
What makes you unique
Messaging pillars
Key themes and narratives
Media-ready talking points
Spokesperson soundbites
Language & style guide
Tone, voice, terminology
Approvals without the email tennis
Drop the back-and-forth of getting spokespeople to approve content and juggling multiple versions. Approvals, version control and feedback all live in one place.
Draft
AI generates initial content
Submit
Send for spokesperson review
Feedback
Comments inline on the document
Revise
AI incorporates the feedback
Approve
Final sign-off and publish
Assign approvers
Designate specific stakeholders for each content piece
Version control
Track every change with full revision history
Real-time updates
See feedback and changes as they happen
Built for the people accountable for coverage
In-house comms teams
Get the output of a senior PR team without the headcount. AgentcyAI does the monitoring, drafting and chasing; you set the direction and sign off the work.
Agencies
Run more clients to a higher standard. Every account gets an always-on account manager that never misses a newsjack moment or a reporting deadline.