Resources

Webinars, events, and white papers to help you navigate AI visibility and the future of PR

Webinars, Events & White Papers

Guides and sessions on AI visibility and the future of PR

The New Early-Stage Cybersecurity PR Playbook
White Paper

The New Early-Stage Cybersecurity PR Playbook

From stealth to category credibility. A communications playbook for early-stage cybersecurity companies: when to exit stealth, how to make funding announcements work harder, why to start analyst relations early, and how to translate technical messaging for mainstream press.

Claire Williamson
People on phones with social engagement icons — creator-driven influence in B2B discovery
White Paper

Influencer Relations Has Grown Up

From side tactic to operational muscle in B2B technology. Research with 100 senior B2B marketing leaders shows 85% of B2B marketers now use influencers and spend is up 171% YoY — yet only 10% have an established programme.

Claire Williamson
Webinar: Why ICP Misalignment is now a revenue risk — 22 April 2026
Webinar

Why ICP Misalignment is Now a Revenue Risk

Four in five B2B marketing leaders say they are confident in their ICP — yet almost two-thirds have already seen misalignment cost them pipeline or revenue. This panel with Ekco and SignalForge unpacks why segment lists keep getting mistaken for ICPs, what a dynamic three-layer ICP actually looks like, and the one 30-day move that resets your whole go-to-market.

Tom Fry
How to Make Sure AI Includes Your Brand in B2B Buying Decisions
Webinar

How to Make Sure AI Includes Your Brand in B2B Buying Decisions

Your buyers are already asking ChatGPT and Perplexity to shortlist vendors – but is your brand showing up in those answers? In this panel with ScaleWise and FE fundinfo, we dig into the shift from clicks to AI-driven discovery, the metrics that actually matter now, and a practical plan to make sure you're not invisible when it counts.

Tom Fry

In the Press

Press coverage and announcements featuring Agentcy

Notes from the AI front lines
Press Coverage

Notes from the AI front lines

Arun Sudhaman profiles Agentcy and its engineering-led approach to PR operations, featuring Tom Fry (CTO) on curated news feeds, AI-powered coverage tracking, and the future of comms technology.

Tom Fry
Finance Bros to Tech Bros: Don't Mess With My Bloomberg Terminal
Press Coverage

Finance Bros to Tech Bros: Don't Mess With My Bloomberg Terminal

The Wall Street Journal examines finance and AI coding tools, quoting Tom Fry (CTO, Agentcy) on why "everything is disruptible" and his journey from building trading software at Morgan Stanley to co-founding an AI startup.

Tom Fry
B2B marketers struggle to manage brand visibility in AI
Press Coverage

B2B marketers struggle to manage brand visibility in AI

CMOtech US covers Agentcy's first Annual AI Visibility Index, quoting Tom Fry (CTO) on the structural risks of AI invisibility and the finding that 69% of B2B marketing leaders consider AI visibility a blind spot.

Tom Fry
Resonance Launches GEO Search
Press Coverage

Resonance Launches GEO Search

Marketing Technology Insights covers the launch of GEO Search by Resonance, an AI visibility engine for B2B technology companies that tracks how brands appear in AI-generated answers.

Tom Fry