Resources
Our research and recorded sessions on PR and AI visibility for B2B tech. You can also run our open-source AI visibility tracker yourself, or read the weekly PR software AI index.
Latest
From stealth to category credibility. A communications playbook for early-stage cybersecurity companies: when to exit stealth, how to make funding announcements work harder, why to start analyst relations early, and how to translate technical messaging for mainstream press.
From side tactic to operational muscle in B2B technology. Research with 100 senior B2B marketing leaders shows 85% of B2B marketers now use influencers and spend is up 171% YoY — yet only 10% have an established programme.
Four in five B2B marketing leaders say they are confident in their ICP — yet almost two-thirds have already seen misalignment cost them pipeline or revenue. This panel with Ekco and SignalForge unpacks why segment lists keep getting mistaken for ICPs, what a dynamic three-layer ICP actually looks like, and the one 30-day move that resets your whole go-to-market.
Understanding AI Visibility in 2026 - Insights from over 100 Senior B2B Marketing Leaders
Your buyers are already asking ChatGPT and Perplexity to shortlist vendors – but is your brand showing up in those answers? In this panel with ScaleWise and FE fundinfo, we dig into the shift from clicks to AI-driven discovery, the metrics that actually matter now, and a practical plan to make sure you're not invisible when it counts.
Coverage of Agentcy and our own announcements.
Tom Fry argues that writing is only part of PR’s job, and that decision models such as TypeSafe’s Jev, which return a structured answer with a probability, can take on the hundreds of small judgements PR teams make each day, from media targeting to spotting reputational risk.
Tom Fry, CTO of Agentcy, argues PR must shape its own narrative and evolve beyond commodity services to stay essential in the AI era.
IT Brief reports on Agentcy's open-source AI visibility module, which helps agencies verify how accurately AI assistants describe their clients' brands.
Agentcy is open-sourcing the AI Visibility module of its platform — free under the MIT licence — giving PR teams an auditable way to track not just whether AI mentions a brand, but whether what it says about them is accurate.
Tom Fry, CTO of Agentcy, explains how trade press, press releases, proprietary research and structured, citable content can boost AI citations and sustain always-on client visibility.
Arun Sudhaman profiles Agentcy and its engineering-led approach to PR operations, featuring Tom Fry (CTO) on curated news feeds, AI-powered coverage tracking, and the future of comms technology.
Prolific North explores how agency leaders are scaling their businesses and spinning out products, featuring Claire Williamson (Founder, Resonance) on building Agentcy as an influencer intelligence platform.
The Wall Street Journal examines finance and AI coding tools, quoting Tom Fry (CTO, Agentcy) on why "everything is disruptible" and his journey from building trading software at Morgan Stanley to co-founding an AI startup.
CMOtech US covers Agentcy's first Annual AI Visibility Index, quoting Tom Fry (CTO) on the structural risks of AI invisibility and the finding that 69% of B2B marketing leaders consider AI visibility a blind spot.
Agentcy publishes the First Annual AI Visibility Index, with research from 104 senior B2B marketing leaders revealing a significant gap between belief in AI's commercial influence and the measurement infrastructure to act on it.
The launch of GEO Search on PR Newswire: a free tool that shows B2B brands what generative AI models say about them during the buying process, built on more than 100,000 buyer-intent prompts across 113 B2B tech sectors.
As 89% of buyers now use generative AI during their vendor research, the new battle isn't SEO, it's being selected by AI. GEO Search allows B2B brands to see exactly what generative AI models say about them during the buying process.
You can set up one brand in an afternoon and see what it finds. Paid plans are monthly, and you can stop whenever you like.
