Media & Press
The latest news, press coverage, and announcements from Agentcy.
PR is about shaping narratives. It's time to shape its own before the industry becomes over-commoditised
Tom Fry, CTO of Agentcy, argues PR must shape its own narrative and evolve beyond commodity services to stay essential in the AI era.
Agentcy opens free AI visibility module for accuracy
IT Brief reports on Agentcy's open-source AI visibility module, which helps agencies verify how accurately AI assistants describe their clients' brands.
Agentcy Open Sources AI Visibility, Bringing LLM Brand Tracking to Everyone
Agentcy is open-sourcing the AI Visibility module of its platform — free under the MIT licence — giving PR teams an auditable way to track not just whether AI mentions a brand, but whether what it says about them is accurate.
How PR pros can maximise visibility for their clients in an age of AI
Tom Fry, CTO of Agentcy, explains how trade press, press releases, proprietary research and structured, citable content can boost AI citations and sustain always-on client visibility.
Notes from the AI front lines
Arun Sudhaman profiles Agentcy and its engineering-led approach to PR operations, featuring Tom Fry (CTO) on curated news feeds, AI-powered coverage tracking, and the future of comms technology.
From Growth to Gold: Agency leaders lift the lid on scaling, product spinouts and exits
Prolific North explores how agency leaders are scaling their businesses and spinning out products, featuring Claire Williamson (Founder, Resonance) on building Agentcy as an influencer intelligence platform.
Finance Bros to Tech Bros: Don't Mess With My Bloomberg Terminal
The Wall Street Journal examines finance and AI coding tools, quoting Tom Fry (CTO, Agentcy) on why "everything is disruptible" and his journey from building trading software at Morgan Stanley to co-founding an AI startup.
B2B marketers struggle to manage brand visibility in AI
CMOtech US covers Agentcy's first Annual AI Visibility Index, quoting Tom Fry (CTO) on the structural risks of AI invisibility and the finding that 69% of B2B marketing leaders consider AI visibility a blind spot.
Eight in Ten B2B Marketing Leaders Say AI Visibility Is a Blind Spot, New Research Reveals
Agentcy publishes the First Annual AI Visibility Index, with research from 104 senior B2B marketing leaders revealing a significant gap between belief in AI's commercial influence and the measurement infrastructure to act on it.
Resonance Launches GEO Search
Marketing Technology Insights covers the launch of GEO Search by Resonance, an AI visibility engine for B2B technology companies that tracks how brands appear in AI-generated answers.
Resonance launches GEO Search: the AI visibility engine for B2B technology brands
As 89% of buyers now use generative AI during their vendor research, the new battle isn't SEO, it's being selected by AI. GEO Search allows B2B brands to see exactly what generative AI models say about them during the buying process.