What’s different about Agentcy

Public Relations is still analogue
in an AI-first world.
Brands are paying the price.

1

Manual processes that don’t scale

2

Duplication of effort across team members

3

Valuable client data is dispersed and often forgotten

4

The AI-era has only added more tools, more platforms, and more channels to monitor

Scroll to see what’s changing

Most PR agencies have not integrated AI

They’re stuck on the first two rungs of the AI maturity ladder — AI is helpful for one-off tasks, but never woven into how the work actually runs.

  1. Level 1
    Adhoc / experimental
    • One-off press release drafting
    • Summarising articles or reports
    • Rewriting or polishing copy
    Tools: ChatGPT Plus
  2. Level 2
    Assisted workflows
    • Regular AI-assisted press release creation
    • Generating and refining media lists
    • Summarising and tagging coverage
    Tools: CustomGPTs, AI features within PR tools
  3. Level 3
    Integrated AI
    Agentcy
    • Automated news monitoring → client-relevant summarisation
    • AI-enriched journalist CRM with automated media lists & pitching
    • Coverage automatically tracked, categorised, and analysed
    Tools: Integrated AI platforms — Agentcy PROps platform
  4. Level 4
    AI native
    AgentcyAI
    • AI identifies news → drafts content → executes outreach (with oversight)
    • Continuous monitoring → analysis → reporting without manual input
    • PR agent proactively works towards KPIs, goals, objectives
    Tools: Agent-based systems — the AgentcyAI layer integrated into Agentcy

Agentcy measurably moves agencies forwards with AI

The platform takes teams up to Level 3 on day one — and Level 4 as AgentcyAI layers in on top.

  1. Level 1
    Adhoc / experimental
    • One-off press release drafting
    • Summarising articles or reports
    • Rewriting or polishing copy
    Tools: ChatGPT Plus
  2. Level 2
    Assisted workflows
    • Regular AI-assisted press release creation
    • Generating and refining media lists
    • Summarising and tagging coverage
    Tools: CustomGPTs, AI features within PR tools
  3. Level 3
    Integrated AI
    Agentcy
    • Automated news monitoring → client-relevant summarisation
    • AI-enriched journalist CRM with automated media lists & pitching
    • Coverage automatically tracked, categorised, and analysed
    Tools: Integrated AI platforms — Agentcy PROps platform
  4. Level 4
    AI native
    AgentcyAI
    • AI identifies news → drafts content → executes outreach (with oversight)
    • Continuous monitoring → analysis → reporting without manual input
    • PR agent proactively works towards KPIs, goals, objectives
    Tools: Agent-based systems — the AgentcyAI layer integrated into Agentcy

Agentcy gives comms teams the tools to be more proactive, more efficient, more strategic— and to get better results.

Deep Client Understanding

Automated onboarding. Complete client view.

Realtime News Feed

News alerts & automated newsjacking. Story clustering & progression.

Intelligent Pitching

AI-guided writing. Social & web feeds. Competitor insights. Suggested actions.

Cross-Channel Monitoring

Monitors influencers, social media, AI answer engines. Actionable insights across channels.

Automated Reporting

Self-service client reporting. Intelligent email summaries. Media insights.

The tools generate the data — AgentcyAI sits above them, turning that data into proactive, agentic work.

AI answer engines

AI Visibility done right

Agentcy has a complete AI Visibility platform built in — created from the point of view of a comms professional, not a search engineer.

Persona based

Prompts are drafted and run from the point of view of your persona — the questions your real buyers actually ask AI.

Metrics that matter

We monitor the metrics that actually move AI visibility:

MentionsCitations — 1st & 3rd partyPositionShare of Answer

Accuracy built in

With Agentcy's deep client understanding, it judges the AI's claims and flags inaccurate or outdated cited information about your brand — and the exact pages causing the issues.

Earned media that matters

See which publications actually shape AI answers about your brand, and prioritise your media relations to target the ones that move the needle.

Actionable insights

Insights broken down by category — Agentcy covers the GEO basics like page structure, then goes further into content strategy to plug the gaps it identifies.

Agentcy runs AI visibility reports regularly — so you can see the real impact of every change you make.

New

AgentcyAI Campaigns

A copilot that lives with you for the full duration of a campaign — from shaping the brief through to the wrap-up report — with humans in the loop at every step.

01 / 07·Campaign stage

Define outputs & outcomes

AgentcyAI helps shape the success criteria, KPIs and deliverables before a single asset is created.

Goals are mapped onto the AMEC framework so every output ties back to a measurable outcome.

AgentcyAI
Pulls from
Client strategy

Markdown briefs covering goals, KPIs and tone of voice.

AMEC framework

Maps objectives → outputs → out-takes → outcomes → impact.

Memory of past campaigns

What worked, what didn’t, and the benchmarks they set.

AgentcyAI Campaigns runs on top of the same client knowledge, markdown strategy and WIP board — so every campaign is informed by everything that came before it.

Built on a measurement standard

The AI that measures itself. AMEC Integrated Evaluation is the spine.

AgentcyAI is built within the AMEC framework — the global standard for communications measurement. Every action it takes maps back to a stage of the integrated evaluation loop, so you always know how today’s work connects to tomorrow’s impact.

Organisational Objectives — The communications and business goals the campaign is trying to achieve. SMART, time-bound, and audience-specific. Communications Objectives — The communications and business goals the campaign is trying to achieve. SMART, time-bound, and audience-specific. Target Audience — The planning, research, audience insight, content briefs and resources fed into the campaign before activity begins. Strategy — The planning, research, audience insight, content briefs and resources fed into the campaign before activity begins. Activity — The work the team carries out — content created, pitches sent, newsjacks run, social posts scheduled. Output — The tangible results of activity — coverage placements, reach delivered, distribution sent. Out-takes — How audiences reacted — opens, clicks, attention, awareness, AI visibility, share of voice. Outcomes — Changes in audience knowledge, attitude or behaviour over time — narrative shifts, AI-visibility trends, competitor gap-closure. Impact — Long-term value to the organisation — pipeline contribution, reputation, share-price, policy change, business KPIs. ALIGNOBJECTIVESPLAN, SET TARGETS& OTHER INPUTSIMPLEMENTMEASUREACTIVITYAUDIENCERESPONSE& EFFECTSORGANISATION &STAKEHOLDEREFFECTSORGANISATIONALOBJECTIVESCOMMUNICATIONSOBJECTIVESTARGETAUDIENCESTRATEGYACTIVITYOUTPUTOUT-TAKESOUTCOMESIMPACTAMECYour BrandIntegrated EvaluationPREPARATIONIMPLEMENTATIONMEASUREMENT& EVALUATIONINSIGHTS& LEARNINGS

Objectives

What are we trying to achieve?

Set the business and communications goals every action ties back to. SMART, time-bound, audience-specific.

Inputs

What do we know, and what are we working with?

Audience research, strategy, target lists and content briefs that shape the campaign before activity begins.

Activities

What are we doing?

The work itself — content drafted, pitches sent, newsjacks run, social published, outreach delivered.

Outputs

What did we put into the world?

Tangible results in the world — coverage placements, reach, distribution, mentions.

Out-takes

Did anyone notice, and did it land?

Audience reaction — opens, clicks, AI visibility, attention, share-of-voice.

Outcomes

Did anything actually change?

Shifts in audience knowledge, attitude or behaviour over time. Did anything actually change?

Impact

Did it move the business?

Long-term business value — pipeline, revenue, reputation, share-price, policy change.

Powered by the seven stages of AMEC’s Integrated Evaluation Framework and the Barcelona Principles — the global industry standard for measuring communications.

Agentcy powers the PR model of the future

1

Agentic automation of processes

2

AI takes on the heavy lifting and frees up account teams to become more strategic

3

Centralisation of data gives full context to all your actions

4

A single PR Operations platform that scales as you do

Book a platform tour Explore Agentcy