Your head in the strategy. Never in the weeds.
Agentcy Campaigns runs your PR campaigns end to end — research, channels, assets, outreach, measurement — so you can stay focused on what only you can do: the overarching strategy and the direction of the campaign.
You steer at the moments that matter. It manages everything in between — and nothing reaches the outside world without your sign-off.
Weighing eight angles against the brief — the data gap story is the strongest…
Strategy saved. Drafting the survey: 14 questions, branching by seniority.
Checked the recruitable audience — 1,400 matching decision-makers.
“The AI Memory Problem” — full proposal: audiences, messaging, headlines, measurement and risks. Your call.
You steer. It rows.
The best campaign directors don't write every pitch — they make sure the strategy is right and the standard is high. That's the job we give you. AgentcyAI handles the hundred small decisions a campaign generates every week, and brings you the handful that actually change its course.
Always yours
The calls that shape the campaign
- The objective and the brief
- Sign-off on the big idea
- Every penny of spend
- Everything that goes out the door
Always handled
The work between the decisions
- Brainstorming like a five-person creative team
- Designing and fielding the research
- Building channel plans and media lists
- Drafting, chasing, monitoring, measuring
One brief in. A whole campaign out.
Every campaign moves through a managed lifecycle — and every campaign type runs its own version of it. A crisis works in minutes and skips the brainstorm. An announcement works back from launch day. A flagship report takes the full journey.
Define
Pick the campaign type, set the objective, goals and KPIs. Five minutes of intake — then it takes the brief and runs.
Ideate
It brainstorms like a creative team — wide, grounded in real insight — then commits to one big idea and puts a full proposal in front of you to sign off.
Research
Designs the evidence base. For data campaigns it builds the survey, recruits a quota-matched panel, watches fieldwork and writes up the findings.
Channels
Maps every message to the channel and audience it serves — earned, owned, social, AI answer engines — and sequences the rollout.
Execute
Drafts the press release, the pitches, the social. Every single outbound move is gated for your approval — then queued and sent through the platform.
Monitor
Watches coverage, social and KPIs. Spots newsjack moments and flags when the plan needs to flex — with a recommendation, not just an alert.
Report
Closes the loop with a full AMEC report — outputs, out-takes, outcomes — and banks the learnings so the next campaign starts smarter.
Autonomy, with a signature line
Real autonomy isn't an AI that does whatever it likes. It's an AI that knows exactly which decisions are yours. Internal work — thinking, planning, drafting, organising — runs on its own. Anything outbound, anything irreversible, anything that costs money stops at a gate with your name on it.
While a decision waits, the campaign waits — it never re-asks, never nags, never goes round you. And your comments aren't feedback into the void: approve with a note and it folds the note into the work; reject with a reason and it comes back with a better answer.
- Every external action gated — nothing is ever sent on your behalf without sign-off
- Comment on any decision and the comment becomes an instruction
- A reminder if a decision waits too long — campaigns never silently stall
- A full audit trail of every decision, who made it, and what happened next
Sign off the big idea
One comprehensive proposal: the thesis, the audiences, the messaging, the headlines it could earn, the risks. Approve it, or comment and it re-works.
Approve the survey cost — £600
Research never spends a penny without you. Review the questionnaire, the audience and the exact cost before anything goes into the field.
Approve the pitch to The Times
Every pitch, every release, every post — drafted, personalised and waiting for your yes. Approved pitches queue and send through the platform.
The whole job. Not a slice of it.
Campaigns isn't a content generator with a workflow bolted on. It works with the full Agentcy platform — the media database, the newsfeeds, the research engine, the pitch pipeline — to do the work, not just describe it.
Strategy & ideation
Wide, insight-led brainstorms judged by real news values — then one committed recommendation, not a list of options
Commissioned research
Designs the questionnaire, recruits a quota-matched panel, polls fieldwork and writes up the findings
Asset drafting
Press releases, personalised pitches, bylines and social — in the brand voice, anchored to the agreed messaging
Outreach that ships
Approved releases land in the studio; approved pitches queue and send — through the same guarded pipes your team uses
Newsjack radar
Watches the news for moments that fit the campaign and proposes the reactive move while it still matters
Coverage & KPI watch
Tracks placements, social and AI visibility against targets — and recommends adjustments when pace slips
Campaign memory
Remembers every decision, draft and learning across the campaign — it never re-asks what you already settled
AMEC measurement
Closes every campaign with a proper measurement story — outputs to out-takes to outcomes
Every campaign PR is asked to run. End to end.
The funding round that lands next month. The flagship report that defines your category. The CEO who should be on more stages. The webinar that needs five hundred registrations. The 2am incident. Agentcy Campaigns runs them all — from the brief to the final report — each with its own playbook, tempo and lifecycle.
Announcements & Milestones
Product & funding launches · partnerships · milestones
Clock-driven launches that work back from the date: narrative, embargoes, tiered media, day-of social.
Research & Data
State of the market · industry benchmarks · cost of inaction
Hero data stories built on commissioned research — designed backwards from the headline you want to own.
Thought Leadership
POV campaigns · executive profiles · category creation
An opinion drumbeat that builds voices the market listens to — pillars, bylines, stages and AI-engine visibility.
Demand & Events
Webinars · conferences · flagship lead-gen reports
Immovable dates and registration curves — promotion gets more effort than production, follow-up fires while it's warm.
Proof & Influence
Customer-proof engines · analyst relations · awards
Systematic credibility: customers on the record, analysts briefed on their cycle, awards entered to be won.
Crisis & Issues
Active response · preparedness · reputation repair
A different machine entirely: minutes-not-days tempo, facts before angles, a holding statement first, everything gated.
Watchdog: two pitches still need your approval to make the T-5 wave. One tap to review them.
It never drops the ball
Behind every great campaign is a great project manager — the person who builds the workback, chases the dependencies, and knows exactly what's blocking what. That's a role Agentcy Campaigns plays for you, on every campaign, around the clock.
Give it a launch date and it builds the full plan back from it — asset locks, embargo waves, day-of social — then runs the campaign against it. It keeps the checklist, tracks every deadline, and chases you when something needs your sign-off to stay on schedule. If fieldwork stalls or a milestone slips, you get the diagnosis and the fix, not just an alert.
- Builds and maintains the workback plan from your target date
- Keeps a live checklist: what’s done, what’s in motion, what’s waiting on you
- Chases dependencies and sign-offs with T-minus warnings before every deadline
- Spots a stalled campaign and tells you exactly why — before the gap becomes a miss
Campaigns that end properly — and compound
Every campaign closes with a full AMEC-aligned report — what was set out, what was produced, what it reached and what changed. Then the durable learnings are banked into the client's long-term memory, so campaign two starts where campaign one finished. Your institutional knowledge stops living in people's heads.
The final report
Objectives → outputs → out-takes → outcomes. Honest about what can be evidenced — written for the client meeting.
Every decision on record
A complete audit trail of what was proposed, what you approved, and what shipped — accountability built in.
Learnings that carry
What worked, what flopped, which journalists bit, which angles earned — distilled into memory for the next campaign.