Most PR software starts empty, with a search box and a blank dashboard. Agentcy reads up on you first.
Groundwork
Give it your website and whatever documents you have, such as a positioning deck or last year's coverage report. It writes a first draft of what the company does and stands for, in plain sentences you can check.
Alignment
The draft comes in six chapters, which you go through one at a time.
- Objectives. What PR is meant to achieve this year.
- Messaging pillars. The three or four things you want said about you.
- Audience. The buyers you want to reach.
- Topics. The subjects you can credibly comment on.
- Spokespeople. Who speaks for you, and on what.
- Competitors. Who you're measured against.
Once you've agreed a chapter, Agentcy uses your wording as it stands.
What you agree in onboarding
- Objectives
- Messaging pillars
- Audience
- Topics
- Spokespeople
- Competitors
- Onboarding rules
- What reads from it
- Morning BriefingNews scored against your topics and buyers
- Drafts and pitchesYour messaging, proof points and spokespeople
- AI visibilityYour buyers' questions, checked against your facts
- ReportsWhich messages made it into the coverage
Onboarding rules
If you represent one business unit or region of a larger group, say so once and it scopes the news and the drafts. List anything that must never be said, such as a customer you can't name, and every draft keeps to it.
Why it comes first
The briefing scores news against your topics and buyers, so the stories at the top are the ones you'd have picked. Drafts use your messaging and your spokespeople's own lines, and every approved draft or correction is added to the record.
Questions
How long does onboarding take?
Agentcy's onboarding takes as long as you take to agree the brand record, because the drafting happens on its own.
- You give Agentcy your website and any documents, such as a positioning deck or last year's coverage report.
- It drafts the six chapters, starting with objectives and messaging.
- You agree them one at a time, in one sitting or over several, and you can skip a chapter and come back to it.
- The briefings and drafts reflect your brand from the first morning after you agree the record.
Do I have to have a website?
Agentcy doesn't need a website to onboard you. You can start by answering the questions yourself, beginning with what the company does, and work through the six chapters from your own answers. Add the website and documents later, such as a messaging house or a press release you were proud of, and Agentcy reads them too. You'll still need a company email address to sign up, because the account sets itself up from your domain.
Can our agency or our client take part?
An agency and its client can both take part in Agentcy's alignment, and anyone on your team can run it. Going through the six chapters with the client on a call or in the room is often the quickest way to get the messaging agreed. Once a chapter is agreed, Agentcy uses that wording as it stands and doesn't rewrite it, which gives both sides one version to work from.
What if our messaging changes?
When your messaging changes, run Agentcy's alignment again and agree the chapters that have moved. Most teams revisit it each quarter, or whenever the positioning, a product or a spokesperson changes. Everything that reads from the record picks up the change, including the relevance scoring in the Morning Briefing, the drafts and pitches and the AI visibility questions. Every approved draft and correction is added to the record as well, which keeps it current between alignments.
Try it on one brand, free
You can set up one brand in an afternoon and see what it finds. Paid plans are monthly, and you can stop whenever you like.