News intelligence for B2B PR teams

News intelligence and the Morning Briefing come with every Agentcy plan, the free one included. The plans differ in how many competitors they track in the feed and whether you can draft a newsjack comment from a story, which starts on Core with 30 drafts a month and is unlimited on Pro. The table shows each plan's limits.

News intelligence is about your sector's news, and media monitoring is about your own coverage. News intelligence reads the articles your buyers and journalists are reading, so you can spot a story worth commenting on. Media monitoring finds the articles that mention your brand and logs them as coverage for your report. Agentcy includes news intelligence on every plan, the free one included, and media monitoring on Pro and Enterprise.

The Morning Briefing is an email that arrives before the day starts with the stories that moved in your sector overnight and your most relevant articles. Each story shows how many outlets carry it and whether it's Breaking, Building, Peaked or Fading. It's written against your agreed brand record, so it leads with what matters to your buyers and your messaging. It comes on every plan, including the free one.

A story marked Building is the one to comment on, because more outlets are picking it up and journalists are still looking for voices. Agentcy marks each story Breaking, Building, Peaked or Fading, and a Peaked story is one that no new outlets are picking up. On Core and Pro you can draft a newsjack comment from any article in the newsjack studio, with 30 drafts a month on Core and no limit on Pro. The spokesperson approves the quote by link before you pitch it.

Agentcy's news intelligence reads English-language online media in B2B technology, and no other languages. It doesn't read print or broadcast either. Teams that need other markets covered can keep a suite such as Meltwater or Cision for those and run Agentcy beside it. The Meltwater alternatives page compares the options.

Agentcy scores every article against your brand record, the objectives, messaging, buyers, topics and competitors you agreed at onboarding. Each article gets a relevance band from Top down to Low, so the feed opens on what matters to you. The more you record about what you sell and who buys it, the sharper the bands get. You can change the record at any time, and the feed follows it.