The best AI visibility tools in 2026, compared

Agentcy is ours. Take its row as a claim and the rest as what each vendor publishes. We picked the eight tools named most often across seven current "best AI visibility tools" lists (Zapier, Backlinko, Frase and others), and read every price on the vendor's own page on 13 October 2026.

What the trackers count

They all put a fixed set of buyer questions to the assistants on a schedule and keep the answers. Where they differ is in what they count. Mention rate, how often you're named across your prompts, is the headline figure. Position counts for more than it looks, because buyers act on the first two or three names and rarely read as far as the sixth. Citations are the pages the assistant read before it answered. They're the one number you can do something about, since those pages are where your PR and content effort should go next.

Most tools skip accuracy and report sentiment instead. Only Profound, Scrunch, Athena's Enterprise tier and Agentcy say they check whether the answer got you right.

In a trial, re-run a prompt to see whether the tool trusts a single answer, and ask what happens to the price when you add a second brand or a second market.

The price bands

Entry prices fall into two bands. Between $29 and about £100 a month, Otterly, HubSpot AEO, Semrush, Peec AI, Surfer and Writesonic give you 15 to 50 prompts on three or four assistants, usually run daily. Athena, Scrunch, Goodie and Evertune charge $295 to $800 a month for hundreds of prompts, more models and someone to call. Profound gives you a seven-day trial and then a quote.

If you already pay for Semrush or Ahrefs, the tracking sits inside a subscription you've got, so the real cost is the add-on. Beyond that, the price moves with the number of prompts, assistants and markets, and with how often they run. ZipTie prices by the check, so weekly runs there cost a seventh of daily ones.

Who buys which

A solo marketer taking a first look should try Otterly at $29 or HubSpot AEO at $50. Both run daily checks on the main assistants, and you can sign up for either without talking to sales.

Teams on an SEO suite will put Semrush's toolkit or Ahrefs Brand Radar next to their search data and save a login. Neither says it checks accuracy.

Marketing teams tend to pick Peec AI, which gives you 50 daily prompts with unlimited seats and regions. It's in six of the seven lists, more than any other tool.

A brand with hundreds of questions to ask goes up a band to Athena, Scrunch or Goodie. Scrunch rates each answer for factual accuracy and claim completeness.

Enterprises end up at Profound, which tracks up to nine engines and whose FactCheck Agent traces a wrong claim back to the publishers repeating it, or at Evertune, which is built for large consumer brands. Both suit a team that needs breadth more than a published price.

Where Agentcy sits

AI Visibility Core runs 40 prompts a week on ChatGPT, Gemini and Perplexity and grades every answer against the facts you record about your company. The publications and pages the assistants cited go into a list, and for a PR team that list is a pitch list. On Pro, the journalist CRM and drafting tools sit next to the tracker, so you can go after the outlets shaping the answers from the same place you spotted the problem.

It's used on live client accounts every week. It only runs weekly, on three assistants, so if you want daily data or Google AI Overviews, buy Peec AI or Otterly instead. How the tracker works.