| Tool | What it does | Best for | Pricing | Contract |
|---|---|---|---|---|
| Agentcy | Monitoring, CRM, drafting, reports, AI visibility | B2B tech teams and agencies | Free; Core $269/month | Monthly, no annual contract |
| Muck Rack | Database, monitoring, pitching, reporting | Teams wanting a large journalist database | Quote, by number of users | Not published |
| Cision | Database, monitoring, newswire, analytics | Global enterprise comms | Quote only | Not published |
| Meltwater | Media and social monitoring, database | Enterprises needing broadcast and print | Quote only | 12-month minimum |
| Roxhill | UK media database, journalist insight | UK consumer and corporate teams | Quote only | Varies by package |
| Vuelio | UK database, political monitoring | UK public affairs teams | Quote only, modular | Not published |
| Prezly | Online newsroom and email campaigns | Teams running a branded newsroom | From €100 a month, billed yearly | Monthly or yearly |
| CoverageBook | Coverage reports | Teams that only need reports | From £69 a month | No contract |
Prices as published on 13 October 2026, in the vendor's currency. Spend estimates for the quote-only suites are in the cost guide.
Sources: Agentcy pricing; Muck Rack pricing; Cision pricing; Meltwater pricing; Roxhill contact; Vuelio contact; Prezly pricing; CoverageBook pricing. Last checked 13 October 2026.
Agentcy is ours, so take its row as a claim. The rest is what each vendor publishes, read on their own pages on 13 October 2026. The table covers the tools that rank for "PR software" in the UK, plus the database specialists buyers mention to us.
Types of PR software
"PR software" covers five different purchases, and most buying mistakes come from comparing a tool in one group with a tool in another.
The suites, Muck Rack, Cision and Meltwater, all combine a journalist database, monitoring and reporting, then add newswires, broadcast and print clipping and an account team on top. Spend data puts a small team at $10,000 to $14,500 a year. What PR software costs has the detail.
Roxhill and Vuelio are UK media databases, built for national and consumer press, with journalist insight on top. Vuelio adds political monitoring. ResponseSource works the other way round and sends journalists' requests to you, from £625 a year per category.
Prezly publishes a branded newsroom and sends email campaigns. The Semrush AI PR Toolkit, formerly Prowly, adds a database and monitoring from $149 a month.
CoverageBook and Releasd (from £259 a month) do one job, which is making a coverage report a board will read.
AI visibility is the newest line, which Muck Rack, Cision, Meltwater and Brand24 now sell inside a package or as an add-on; the best AI visibility tools covers the specialists.
Who a suite is for
A global comms function needs Cision or Meltwater for broadcast and print in many languages, a newswire and an account team. It can still run Agentcy alongside for the day-to-day pitching and reporting, and for AI visibility. Expect a quote from each suite, and a 12-month contract at Meltwater. Muck Rack suits the team that wants a large database and doesn't mind paying by the seat, with print, broadcast and social listening sold as add-ons.
A three-person B2B team that monitors online media and pitches the same trade journalists every month is the wrong buyer, because broadcast clipping and a global database make up most of the price and it would barely use either.
Specialist tools
A UK consumer or corporate team that lives in its media database has a shortlist of two, Roxhill and Vuelio, both quoted, while a team that only needs the report buys CoverageBook or Releasd and stops there. Prezly suits a company whose news needs a public newsroom.
Each specialist is cheap on its own. It's when you're paying for three of them, and keeping the journalist history somewhere else again, that the cost adds up.
Where Agentcy sits
Agentcy keeps your journalist history in the same tool as your monitoring and coverage reports, which is the gap the specialists leave. It's priced monthly, as in the table, with no annual contract. There's no broadcast, print, newswire or monitoring in many languages, so a team that needs those should buy a suite. Where it's stronger is drafting from your own facts and style, and checking what AI assistants say about you. Pricing.
Moving your data
Contacts and lists export to a spreadsheet from Muck Rack, Cision, Meltwater, Vuelio, CoverageBook and Semrush. Muck Rack caps exports each month. Agentcy imports contacts and coverage and enriches both. Run the old tool and the new one side by side for the month before your renewal date.
Questions
Is there free PR software?
Agentcy is the only tool on this page with a free plan, which covers news intelligence and the Morning Briefing, a 500-contact journalist CRM, five press lists and 50 tracked sends a month for one brand, with no time limit. It needs a company email address. The others offer trials or demos. CoverageBook gives 30 days with no card, Prezly and Brand24 give 14 days and the Semrush AI PR Toolkit gives seven, while Meltwater has no self-serve trial and starts with a guided demo. Free PR software compares what each free option covers.
Which PR tools publish their prices?
Agentcy, CoverageBook, Releasd, Prezly, the Semrush AI PR Toolkit, Brand24 and ResponseSource all publish their prices. CoverageBook starts at £69 a month and Prezly at €100 a month billed yearly, while Brand24 starts at $199 a month billed yearly. Muck Rack, Cision, Meltwater, Roxhill, Vuelio, Onclusive and Agility sell by quote. What PR software costs has third-party spend estimates for the suites, with the date of each.
Do I need a media database or a CRM?
A media database finds journalists you haven't met yet, while a CRM remembers the ones you have, with every pitch and piece of coverage against their name. A B2B tech team pitches the same 50 to 200 journalists again and again, so it gets more use out of the CRM. Roxhill, Vuelio and Muck Rack sell databases that include print journalists, broadcast producers and political contacts. Agentcy has both, finding journalists through the articles they write online and tracking each one through stages from Never contacted to Friendly.
What PR software do agencies use?
Larger PR agencies run Cision, Meltwater or Muck Rack on agency contracts, all sold by quote. Smaller UK agencies pair a database such as Roxhill or Vuelio with CoverageBook or Releasd for client reports. Prezly sells an Agency Essential plan from €300 a month billed yearly for agencies running client newsrooms. Agentcy for Agencies is priced per client and billed monthly, with five agency seats and three client logins for each client and one dashboard across the roster.
Can AI write press releases journalists will use?
AI can write a press release draft that a PR person edits in ten minutes instead of an hour, provided it knows the company's facts and the spokesperson's voice. ChatGPT only knows what you paste into it. Agentcy drafts from a brand knowledge base and a writing style guide, banned terms included, and a fact corrected once carries into every later draft. Nothing goes out until a person approves it, and the spokesperson signs off any quote in their name. How to write a press release covers what journalists look for.
What is the difference between media monitoring and social listening?
Media monitoring tracks what journalists and publications write about you, while social listening tracks what people post on LinkedIn, X and forums. Most B2B PR teams need monitoring first, because coverage is what goes into the report. Meltwater and Brand24 lead on social depth. Agentcy monitors online media on every plan and adds social listening from Core, although print and broadcast clipping still need Meltwater or Cision. UK media monitoring tools compares the options.
Try it on one brand, free
You can set up one brand in an afternoon and see what it finds. Paid plans are monthly, and you can stop whenever you like.