Your clients' buyers now ask ChatGPT which vendors to shortlist, and their CEOs have started asking what it says about them. An agency is well placed to answer, because the pages assistants cite are mostly earned media: articles, reviews, comparison pages and roundups. The work of changing the answer is PR work.
Set it up once per client
| Decide | What to settle | Typical |
|---|---|---|
| The questions | What the client's buyers ask, in their words | 25 to 50 per product and market |
| The competitors | Who the client loses deals to | 3 to 5 |
| The assistants | Where the client's buyers search | ChatGPT, Gemini and Perplexity at least |
| The facts | Prices, products, founding year, leadership | Whatever an answer could get wrong |
| The cadence | When the questions run | Weekly, same day each week |
Write the questions as a buyer would type them, not as the client would like to be described. "What is the best PR software for a small agency?" is a real question; "Which platform leads in integrated PR intelligence?" isn't. Leave the client's own name out of most of them, or you'll only measure whether assistants recognise the brand, not whether they recommend it.
What to report each month
Report four things, in this order:
- Mention rate and position. How often the client was named across the questions, and how near the top. Buyers act on the first two or three names.
- Share of voice. The client's mentions against each competitor's, as a trend.
- Accuracy. Any answer that got a price, a product or a fact wrong, and where the wrong version came from.
- The sources. The publications and pages the assistants cited. A publication cited often that has never covered the client goes on next month's pitch list.
Put it in the same report as the media coverage. The two belong together: coverage this month becomes the sources the assistants cite next month, and a client who sees both side by side understands why the PR matters for AI search.
Choosing the software
There are three routes, and agencies usually pick by how many clients they want to cover and whether they want one login or two.
A PR platform that tracks AI visibility as well as coverage. The answers and the coverage live in one place, so the monthly report needs no copying between tools. Agentcy runs each client's questions weekly on ChatGPT, Gemini and Perplexity, grades every answer against the client's own facts and lists the publications cited, next to the client's monitoring, journalist CRM and coverage reports. Agentcy for Agencies is $900/month per client, and each client gets the full platform with its own logins. PRCoverage combines PR reports with AI visibility on ChatGPT, Gemini and Claude, with daily monitoring, at $100 a month for its Premium plan (pricing page, 21 October 2026). Muck Rack, Cision, Meltwater, Vuelio, Onclusive and Agility all now sell AI visibility inside their suites.
A dedicated tracker with agency pricing. Use this if you already have a PR platform you won't leave. Peec AI prices by project, with 50 daily prompts on three models of your choice on its entry plan and separate agency pricing. LLM Pulse sells a white-label version for agencies, from €49 a month. Profound tracks up to nine assistants and sells by quote. (Prices read on each vendor's own page, 21 October 2026.) You'll be copying results into the client report by hand each month.
Run it yourself. Agentcy's open-source tracker is free under an MIT licence if you have someone who can host it. It suits an agency testing the service on two or three clients before buying anything.
Whichever you choose, ask what a second and a tenth client cost, whether a client can see its own results without seeing anyone else's, and whether the tool checks answers for accuracy or only counts mentions.
Start with one client
Pick a client whose CEO has already asked about ChatGPT. Run the free AI visibility checker on their domain, agree 30 questions, and run them weekly for a month before you price it. Four weeks of their own data, with the cited publications that have never covered them, is the easiest proposal you'll ever write.
Agentcy is our product, so take what we say about it as a claim. We publish our own position, measured the same way, in the PR software AI index.
Questions
Which PR tools track AI visibility as well as media coverage?
Agentcy and PRCoverage both track what AI assistants say about a brand in the same tool as its media coverage. Agentcy runs weekly questions on ChatGPT, Gemini and Perplexity beside its monitoring, journalist CRM and coverage reports. PRCoverage adds AI visibility on ChatGPT, Gemini and Claude to its PR reports on its Premium plan, $100 a month on its pricing page on 21 October 2026. Muck Rack, Cision and Meltwater also sell AI visibility inside their suites.
Which AI visibility tools have agency plans or per-client pricing?
Agentcy for Agencies is priced per client, and each client's account includes AI visibility tracking alongside coverage and reporting. Among dedicated trackers, Peec AI prices by the number of projects and publishes separate agency pricing, and LLM Pulse sells a white-label platform for agencies, from €49 a month (both read 21 October 2026). Profound sells by quote. Check what a second brand costs before you sign, because that's the real price for an agency.
How many questions should we track for each client?
Track 25 to 50 buyer questions for a client with one product in one market, and more for clients with several products or regions. Cover what the category is, who the leading vendors are, how the client compares with each named competitor and what things cost. Name three to five competitors the client actually loses deals to. Agree the list with the client before the first run, because changing the questions later breaks the trend.
Should we run the questions daily or weekly?
Weekly is enough for client reporting, because assistants vary their answers from one run to the next and most daily movement is noise. Run the same questions on the same day each week and judge the trend over four runs or more. Daily runs are worth paying for during a launch or a crisis, when the client wants to see a correction land.
What should we charge clients for AI visibility tracking?
Charge for the analysis, not for running the software. The tool is a fixed monthly cost per client; what the client values is someone turning the weekly answers into actions, such as the questions they're missing from and the cited publications to pitch. Put it on the retainer as a named monthly line with a quarterly review. AI for PR agencies covers pricing it in more detail.
Try it on one brand, free
You can set up one brand in an afternoon and see what it finds. Paid plans are monthly, and you can stop whenever you like.