AI search and AI visibility
How assistants and agents decide which brands to name, and what gets yours on the list.
- GuideHow to get your brand recommended by ChatGPTChatGPT searches before it answers and cites pages it trusts. This guide covers what gets a brand named on buying questions and how to measure it weekly.
- GuideHow to get your brand recommended by Muse and DotsMeta's Muse and OpenAI's Dots shop around on their users' behalf. This guide explains how they find brands and what makes them pick one.
- GuideWhat AI visibility is, and how to track itAI visibility is whether ChatGPT, Gemini and Perplexity name your brand when buyers ask, and whether they get you right. What to measure, and how.
- ResearchWhich PR software do AI assistants recommend? A weekly indexEach week we ask six AI assistants 72 buyer questions about PR software and AI visibility tools and publish which tools they name, Agentcy included.
- Free toolFree AI visibility checkerEnter your domain to see whether AI assistants mention your brand, which competitors they name instead and which sources they cite. It's free.
Doing the PR
The everyday work of PR, starting with the press release and ending with the monthly report.
- GuideHow to write a press releaseHow to structure a press release, with a template to copy and a worked example, plus what journalists cut and who to send it to.
- GuideReactive PR and newsjacking: how to do it wellNewsjacking means offering a journalist your comment on a story they're already writing. This guide covers when to send it and who should get it.
- GuideHow to measure PRWhat to record on every piece, why estimated views beat AVE, how to measure share of voice in the press and AI answers, and a monthly report template.
- GuidePR for start-ups without an agencyHow a founder can run a start-up's PR without an agency, starting with one company description and a press list of 30 journalists.
- GuideAI for PR agencies: what to use it for, and what not toWhere AI earns its keep in a PR agency and where it doesn't, what the software stack looks like, and how to price AI visibility as a service.
Choosing PR software
What PR software costs, what you can get for nothing and how the main tools compare.
- GuideWhat PR software costs in 2026Most PR suites only sell by quote, and spend data puts a small team at $10,000–$14,500 a year. Tools that publish prices start at about £70 a month.
- GuideFree PR software, and where it runs outWhich free plans, trials and tools exist in 2026 for monitoring, journalist contacts, releases and AI visibility, and where each one runs out.
- CompareThe best PR software and PR tools for B2B teams in 2026, comparedPR software compared by job: suites (Muck Rack, Cision, Meltwater), UK media databases (Roxhill, Vuelio), newsrooms and coverage reporting.
From the blog
Try it on one brand, free
You can set up one brand in an afternoon and see what it finds. Paid plans are monthly, and you can stop whenever you like.